Ultima Thule Technology Ltd

Multivariate Analysis and Taguchi Testing

Ultima Thule possess a great wealth of expertise in multivariate testing and in particular Taguchi Methods going back to the development of Aerospace techniques in the mid-80's. This has now been adapted to use with the internet and in particular conversion rate enhancement of website traffic from a variety of sources including organic search, paid search, affiliate, social, viral and other paid media. Testing can then also applied towards the optimisation of user behaviour traffic flow and conversion to sale. In today's economic climate making the most of current traffic levels can be far more fruitful than striving to acquire new or increased traffic.

  • Conversion Rate Optimisation
  • Search Engine Optimisation (SEO) vs Pay Per Click (PPC) vs Media Buying
  • Product Profitability Testing

For more information on how Ultima Thule can help you with a comprehensive range of services which have been developed to help protect and grow your business then please contact us.

  • Research

    During every stage of planning and maintenance for your business, you will find that you are highly dependent on the use of accurate and timely data.

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  • Consultancy

    There are a number of aspects to running a business that some companies simply do not have the time or the expertise to complete themselves. However, without some of these core areas, businesses may suffer.

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  • Software

    Software is an invaluable part of the IT infrastructure within any business. While there are software packages available from most shops and over the Internet, most of these off the shelf options simply don't have the right level of functionality to provide true worth to a company.

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  • Oracle
  • NHS
  • Lancaster ICT
  • Infolab21
  • Lancashire Rose
  • Growth Accelerator
  • Technology Means Business