Multivariate Analysis and Taguchi Testing
Ultima Thule possess a great wealth of expertise in multivariate testing and in particular Taguchi Methods going back to the development of Aerospace techniques in the mid-80's. This has now been adapted to use with the internet and in particular conversion rate enhancement of website traffic from a variety of sources including organic search, paid search, affiliate, social, viral and other paid media. Testing can then also applied towards the optimisation of user behaviour traffic flow and conversion to sale. In today's economic climate making the most of current traffic levels can be far more fruitful than striving to acquire new or increased traffic.
- Conversion Rate Optimisation
- Search Engine Optimisation (SEO) vs Pay Per Click (PPC) vs Media Buying
- Product Profitability Testing
For more information on how Ultima Thule can help you with a comprehensive range of services which have been developed to help protect and grow your business then please contact us.